AECOM Clients and Marketing Manager in Edinburgh, United Kingdom
United Kingdom - London, London
A Clients and Marketing Manager, UK&I is needed to support the busy Civil Infrastructure (CI) practice. This role will work in conjunction with the end-markets and leadership to deliver marketing programs across the UK and Ireland (UK&I).
The Clients and Marketing Manager will work closely with the Senior Marketing Manager to deliver an integrated marketing communications strategy aligned with commercial goals. This will include program of activities that center on building brand awareness, winning work and enhancing client relationships.
The Clients and Marketing Manages will be expected to work collaboratively with the UK&I Leadership Team, Client Account Managers (CAM) community and Cities Leadership Cabinets as well as other key internal stakeholders to champion the voice of the client. They will also be responsible for managing appropriate marketing and messaging strategies to support prepositioning for key pursuits.
The Clients and Marketing Manager, supporting the UK&I Civil and Infrastructure end market will be part of the Europe marketing team of 25+ professionals and will liaise with business development leaders, operations, and regional teams. Under the guidance of the Senior Clients and Marketing Manager, for CI, the main responsibilities will include:
Helps to develop marketing communications plans that support the business priorities
Manages day to day marketing spend in line with agreed budget
Monitors competitors’ activities
Creates marketing communications campaigns and activities using multi-channel tools, content, and collateral
Implements integrated internal and external marketing communications campaigns and activities using multi-channel tools (e.g. events, thought leadership, digital, video, marketing collateral, etc.)
Supports the localization of global campaigns, developing thought leadership and encouraging influences across the business to leverage the content to win business
Recognizes opportunities to promote our experts and client work with the media, collaborating with the Media Relations team and/or external agencies
Identifies awards that are respected among our clients, prospects, and influencer, manages the submission process and maximizes promotion of wins
Develops relationships with member organizations to raise the profile of AECOM’s identified thought leaders across key industry themes and growth campaigns
Social media & digital
Crafts and executes paid and organic social media posts
Contributes to the embedding of digital strategy to support business growth
Develops and implements internal communication plans to improve collaboration, employee engagement and build strong client relationships
Works collaboratively with the CAMs/SAMs and across the business to champion the voice of the client
Works with internal stakeholders to implement change initiatives
- Contributes to marketing plans and implements following brand guidelines
- Takes a ‘digital first’ approach to support business growth
Develops marketing activities that contribute to the achievement of the desired client experience
Delivers activities that create an enhanced client experience
Measuring and monitoring effectiveness
Collects, synthesizes, analyses and reports measurement data
Is a champion for the benefits of digital engagement and the insights that it can bring to client relationships.
Bids and proposals
- Implements marketing and messaging strategy to support prepositioning for key pursuits and supports interview prep
Desirable but not essential
- Experience of using Pardot (or other email marketing platforms) and SalesForce (or other CRM system)
Previous experience, working in a similar role and position, in a B2B professional services environment
Self-starter with the ability to work as a positive, energized, and adaptable team member
Understanding of how to make the most of the marketing mix to achieve business objectives and deliver ROI
Previous role within a global organization would be preferable but not essential
Strong copywriting and proof-reading skills
Exceptional interpersonal skills and adept at working across all levels
Excellent organizational skills with the ability to manage significant workloads across several different workstreams and deliver to deadlines, with acute attention to detail
An understanding of the Civil Infrastructure market is desirable
Ideally educated to degree level or equivalent with formal marketing training or qualification (e.g. CIM).
What We Offer
When you join AECOM, you become part of a company that is pioneering the future. Our teams around the world are involved in some of the most cutting-edge and innovative projects and programs of our time, addressing the big challenges of today and shaping the built environment for generations to come. We ensure a workplace that encourages growth, flexibility and creativity, as well as a company culture that champions inclusion, diversity and overall employee well-being through programs supported by company leadership. Our core values define who we are, how we act and what we aspire to, which comes down to not only delivering a better world, but working to “make amazing happen” in each neighborhood, community and city we touch. As an Equal Opportunity Employer, we believe in each person’s potential, and we’ll help you reach yours.
Job Category Marketing
Business Line Geography OH
Business Group Design and Consulting Services Group (DCS)
Country United Kingdom
Position Status Full-Time
Requisition/Vacancy No. 250135BR
Additional Locations UK - Belfast, UK - Birmingham - Colmore Plaza, UK - Edinburgh - Tanfield, UK - Leeds, UK - Manchester - 1 New York Street, UK - Swindon
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.